The Year in Streaming: Hip-Hop Dominates Charts primarily due to Drake, 2018 is his year.
If you need any proof of hip-hop’s streaming dominance, look no further than Billboard’s year-end Streaming Songs Artists chart for 2018.
Of the 25 acts featured on the 2018 list, 17 are rappers, exceeding the 15-rapper mark set in 2017. The top 10 features eight of those musicians, including the entire top four. Additionally, on the 75-position year-end Streaming Songs chart, 50 songs come from the hip-hop genre, up from 40 in 2017.
To that end, rap not only dominated streaming in 2018 – it turned the charts into a vehicle for significant moments. Reaching No. 1 on Streaming Songs was a feat before, but it’s since become something a title often does out of the gate, denoting that week as the week of “God’s Plan,” or of “This Is America,” or of “I Love It.” Sometimes those songs stay atop the chart, sometimes they don’t. But one thing is for sure: their premieres are events, and the goal is to rack up as many clicks as possible before the clock resets.
Drizzy also claims 2018’s top album & song on the year-end R&B/hip-hop charts.
Drake adds yet another record to his Billboard résumé, as he leads the 2018 year-end Top R&B/Hip-Hop Artists ranking for an unprecedented fifth time. The superstar extends his title defense to a fourth consecutive year (having led the list in 2015, 2016 and 2017), in addition to his first coronation in 2012. With five year-end finishes, Drake overtakes the record he shared with R. Kelly, who led the list on four occasions: 1994, 1996, 1999 and 2001.
Billboard’s year-end music recaps are based on chart performance during the charts dated Dec. 2, 2017, to Nov. 17, 2018. Data registered before or after a title’s chart run is not considered in these standings.
And yes, the 6 God completes the holy trinity by also claiming the year’s No. 1 title on the 2018 Hot R&B/Hip-Hop Songs recap with “God’s Plan.” The single debuted at No. 1 on the weekly Hot R&B/Hip-Hop Songs ranking in February and clocked 11 consecutive weeks at the summit, tied for the longest reign of any track this year with fellow Scorpion cut “In My Feelings.” In addition to his triple crown, Drake likewise posts another hat trick as the No. 1 artist on the R&B/Hip-Hop Airplay, R&B/Hip-Hop Digital Song Sales and R&B/Hip-Hop Streaming Songs charts. Source via Billboard.com
It’s kinda hard not to route for Drake with all the quality work he has been putting in, I hope he wins all the Grammy nominations…well warranted in my book.